The tribute show "Stars", implemented at the Boomerang Casino, was awarded the international award for communication practices in the field of tourism "RUPOR". The high award in the category "Event Communications: events for consumers and mass audiences" confirmed the level of professionalism and relevance of the chosen strategy for the development of the industry.
The Stars show is an author's project created at the Boomerang Casino. The new format has filled a niche where the best entertainment on Rosa Khutor is collected. The project is based on a tribute show of legendary performers from Russia and abroad. Artists dedicate their skills to a particular idol, carefully recreating music, image, and manner. The fidelity to the original and the depth of immersion make up the uniqueness of the project.
A special feature of the format, which has no analogues in the region, was the combination of the opportunity to have an interesting time at Rosa Khutor, combining a bright show, live music, as well as a wide bar menu and dishes from local products in the 24-hour restaurant "Boomerang". The turnkey project thus closes the issue of "where to have fun on Rosa Khutor" and reinforces the image of the institution as one of the best places to relax in Krasnaya Polyana.
What is remarkable about the Boomerang Casino:
- all-season entertainment formats at Rosa Khutor: the restaurant and casino are open 24/7, and this is one of the best solutions for what to do in the rain or bad weather on Krasnaya Polyana
- a 24-hour restaurant with good cuisine (Russian, European, Japanese) and a large bar menu (delicious cocktails, a wide selection of alcoholic and non-alcoholic drinks)
- free concerts of stars, live music and performances by artists
- sweepstakes for large cash prizes
- the opportunity to learn how to play Russian poker, blackjack and roulette for free
- the opportunity to purchase creative casino-themed gifts that can be brought from Sochi and Krasnaya Polyana
The recognition of the project at the International Tourism Award highlights that the gambling industry is increasingly integrating into the country's tourism agenda, developing modern communication formats and strengthening its image as part of a civilized, open and event-oriented tourism market.